Meet Bao Hoang, the heart of Roll’d. Growing up, Bao had a love for his mother’s traditional Vietnamese cooking, especially her rice paper rolls. After years in the franchise world, he realised he could combine his passion for food with entrepreneurship. That’s when inspiration struck!
With a vision to bring Vietnam’s vibrant flavours to Australia, Bao teamed up with friend Ray and cousin Tin. Together, they aimed to create a fast, fresh & healthy that captures the essence of Vietnamese street food, infused with warmth and community.
In 2012, when the first Roll’d store opened in Melbourne, it sold out in just 90 minutes. From that moment, Roll’d took off and hasn’t slowed down since. By 2013, Roll’d had 14 stores, and today, with over 140 store openings and serving over 7 millions of satisfied customers, Roll’d is a family dedicated to sharing Vietnamese flavours and unforgettable experiences.
At Roll’d, we believe in good food’s power to bring people together. It all started with Bao’s passion for his mom’s cooking and a dream to share that joy.
It’s true. At Roll’d, we believe passion beats experience every time. Whether you’re a seasoned hospitality pro or brand new to the industry, our extensive training program has you covered.
Our 8-week training takes you from novice to franchise leader. Plus, we’ll handle staff hiring before your store even opens.
In fact, you’ll master everything from crafting our fresh, fast Vietnamese food to managing day-to-day operations.
Our online training platform includes standard operating procedures. How-To Guides. Benefits & Policies. Management & Team Member Workbooks. To name a few.
And after your doors open, our support doesn’t stop. We’re with you long after the training wheels come off. Because in our family, we always look out for each other.
So, don’t worry about having a hospitality background.
At Roll’d, we don’t just serve food; we serve up Vietnamese flavors with a twist. Fresh, fast, and always flavorful. From our iconic Soldiers® to our famous phở, our menu is a customer magnet. Every bite brings a taste of Vietnam, and that’s why they keep coming back for more.
With over 140 store openings and 45% of our franchise partners owning multiple locations, our model has been proven time and again. Why? Because it works. We blend flavours with a business model that’s built for growth.
You’ll never walk this journey alone. From store selection to lease negotiation and staffing to daily operations, we’re with you every step of the way. Our 8-week training program ensures you’re ready to roll from Day One. And when your doors open? Our support doesn’t stop.
With Roll’d, marketing is built into the model. We dive deep into data, crafting a 12-month national campaign calendar that keeps the brand top of mind. Plus, we provide ongoing local store marketing materials, tailored specifically to your community.
Roll’d goes beyond the in-store experience. We’ve rolled out delivery options, catering, app ordering, and our Rollers Club loyalty program. Plus, we supply to major stadiums and big events. More ways to serve means more ways to profit
Sure, customers come for the flavor, but they stay for the health benefits. With gluten-free, vegan, and allergen-friendly options, Roll’d is perfectly positioned to meet the growing demand for healthier fast food. Fresh, healthy, and guilt-free – what more could they want?
Finding the most suitable location is pivotal because it directly impacts revenue, return on investment (ROI), strong brand presence and business success. It’s about being seen, being chosen, and outshining competitors.
At Roll’d, we simplify site selection. Our team uses market research, demographic data, and consumer insights to identify suitable spots, from bustling CBDs to shopping centers and food courts.
And here’s the kicker: we don’t just help you find a location; we assist in lease negotiations, too. With Roll’d’s support, you’ll have peace of mind knowing your location fits the Roll’d brand and serves your market.
Your journey starts with the right seat in the house.
Here’s how we do things differently at Roll’d: we don’t just hand you a location and wish you luck. We hold the lease and sublease it to you. This means we’re in this together, sharing responsibility for finding the right spot, strategically located site ideal for your store.
Our team collaborates with property experts and analyses market trends to identify locations that align with the Roll’d brand and give your store the best chance to succeed. You’re not just getting a storefront; you’re getting Roll’d support to empower your store to reach its goals.
When we say we’re a family, we mean it. Your success matters to us, and we’ll be by your side every step of the way.
Because when you succeed, so do we. That’s how we roll.
At Roll’d, we don’t just hand you the keys and walk away—we roll up our sleeves and get to work with you. Our marketing support is designed to keep customers coming through your doors, day after day.
We take the guesswork out of marketing by diving deep into data. With a 12-month national campaign calendar, we ensure your store gets the exposure it needs. But it doesn’t stop there. We also provide local store marketing support, tailored specifically to your community. From digital campaigns to on-the-ground activations, we’ve got you covered.
Our marketing team is always one step ahead, using consumer insights and innovation to drive results. Whether it’s launching a new product, hosting an event, or tapping into local trends, we’ll help your store stay fresh and top of mind.
Sure, commercials matter. But what’s more important is the value you get in return. We believe in being upfront and transparent about your initial investment. Of course, the cost varies based on the size and location of the store you choose, but what never changes is the value we bring to the table.
We’re committed to excellence, and you’ll see that in every step of the process. Here’s what’s included in your initial investment—this isn’t just a store; it’s a fully operational business, ready to roll:
We offer a complete, end-to-end service, from conception to opening. You focus on getting ready to lead, and we’ll handle the rest.
