Meet Bao Hoang, the heart of Roll’d. Growing up, Bao had a love for his mother’s traditional Vietnamese cooking, especially her rice paper rolls. After years in the franchise world, he realised he could combine his passion for food with entrepreneurship. That’s when inspiration struck!
With a vision to bring Vietnam’s vibrant flavours to Australia, Bao teamed up with friends Ray and Tin. Together, they aimed to create a dining experience that captures the essence of Vietnamese street food, infused with warmth and community.
In 2012, when the first Roll’d store opened in Melbourne, it sold out in just 90 minutes. From that moment, Roll’d took off and hasn’t slowed down since. By 2013, Roll’d had 14 stores, and today, with over 140 locations serving over 7 millions of satisfied customers, Roll’d is a family dedicated to sharing authentic Vietnamese flavours and unforgettable experiences.
At Roll’d, we believe in good food’s power to bring people together. It all started with Bao’s passion for his mom’s cooking and a dream to share that joy.
It’s true. At Roll’d, we believe passion beats experience every time. Whether you’re a seasoned hospitality pro or brand new to the industry, our extensive training program has you covered.
Our 8-week training takes you from novice to franchise leader. Plus, we’ll handle staff hiring and training before your store even opens.
In fact, you’ll master everything from crafting our fresh, fast Vietnamese dishes to managing day-to-day operations.
We use Go1, an online training platform with 28 interactive web-based modules. That includes Standard Operating Procedures. How-To Guides. Benefits & Policies. Management & Team Member Workbooks. To name a few.
And after your doors open, our support doesn’t stop. We’re with you long after the training wheels come off. Because in our family, we always look out for each other.
So, don’t worry about having a hospitality background.
At Roll’d, we don’t just serve food; we serve up authentic Vietnamese flavors with a twist. Fresh, fast, and always flavorful. From our iconic Soldiers® to our famous phở, our menu is a customer magnet. Every bite brings a taste of Vietnam, and that’s why they keep coming back for more.
With over 140 stores and 45% of our franchisees owning multiple locations, our model has been proven time and again. Why? Because it works. We’ve carved out a unique spot in the fast-casual dining scene, blending authentic flavours with a business model that’s built for growth.
You’ll never walk this journey alone. From store setup and staffing to daily operations, we’re with you every step of the way. Our 8-week training program ensures you’re ready to roll from Day One. And when your doors open? Our support doesn’t stop.
With Roll’d, marketing is built into the model. We dive deep into data, crafting a 12-month national campaign calendar that keeps your brand top of mind. Plus, we provide ongoing local store marketing materials, tailored specifically to your community. So, whether you’re in the heart of the city or tucked into a bustling shopping center, we’ve got the tools to bring customers through the door.
Roll’d goes beyond the dine-in experience. We’ve rolled out delivery options, Roll’d @ Home meal boxes, and even Roll’d Runners—our very own food truck fleet. More ways to serve means more ways to profit.
Sure, customers come for the flavor, but they stay for the health benefits. With gluten-free, vegan, and allergen-friendly options, Roll’d is perfectly positioned to meet the growing demand for healthier fast food. Fresh, healthy, and guilt-free – what more could they want?
We are the official sponsor of the Australian Olympics team which helps significantly in brand awareness. In addition to this, we conduct numerous brand-building marketing activities to ensure that when clients think about accounting services, the ITP brand is at the forefront of their minds.
Over half a century we have been helping Australians with their accounting needs and a renowned franchise brand that boasts a stellar reputation and consistent growth in this industry.
Imagine this: You’ve invested your hard-earned money, trained hard, built a team, and launched your store, but with no customers filling seats because of a poor location. That’s a nightmare we won’t let happen.
Finding the perfect location is pivotal because it directly impacts revenue, return on investment (ROI), strong brand presence and business success. It’s about being seen, being chosen, and outshining competitors.
At Roll’d, we take the guesswork out of site selection. Our expert team digs deep into market research, demographic data, and consumer behavior to secure locations that ensure the highest chances of success—whether it’s in busy CBDs, shopping centres, or food courts.
And here’s the kicker: we don’t just point you to a place, we partner with you through the entire process ensuring your investment thrives. With Roll’d full support, you’ll have confidence knowing that your location matches the Roll’d brand and caters perfectly to your target audience.
Your success is our mission, and it starts with getting you the best seat in the house.
Here’s how we do things differently at Roll’d: we don’t just hand you a location and wish you luck. We hold the lease and sublease it to you. What does this mean? Simple—we’re in this together. By holding the lease, we take on the responsibility of finding the right spot—one that’s high-traffic, strategically located, and perfect for your Roll’d store to thrive.
When we choose a location, we’re making a commitment, ensuring the site is primed for long-term success. This isn’t about passing the buck. It’s about having skin in the game and making sure your investment is set up for success. We’ve negotiated with property experts and analysed market trends to pick locations that are a perfect fit for the Roll’d brand—and your future.
This arrangement also reduces your risk. You’re not just getting a storefront; you’re getting Roll’d’s backing and commitment to making sure your store gets the traffic it deserves. When we say we’re a family, we mean it – our success is tied to yours.
We don’t just walk away after you sign the lease; we stay by your side, helping your store flourish.
Because when you win, we win. That’s how we roll.
At Roll’d, we don’t just hand you the keys and walk away—we roll up our sleeves and get to work with you. Our marketing support is designed to keep customers coming through your doors, day after day.
We take the guesswork out of marketing by diving deep into data. With a 12-month national campaign calendar, we ensure your store gets the exposure it needs. But it doesn’t stop there. We also provide local store marketing support, tailored specifically to your community. From digital campaigns to on-the-ground activations, we’ve got you covered.
Our marketing team is always one step ahead, using consumer insights and innovation to drive results. Whether it’s launching a new dish, hosting an event, or tapping into local trends, we’ll help your store stay fresh and top of mind.
Sure, commercials matter. But what’s more important is the value you get in return. We believe in being upfront and transparent about your initial investment. Of course, the cost varies based on the size and location of the store you choose, but what never changes is the value we bring to the table.
We’re committed to excellence, and you’ll see that in every step of the process. Here’s what’s included in your initial investment—this isn’t just a store; it’s a fully operational business, ready to roll:
We offer a complete, end-to-end service, from conception to opening. You focus on getting ready to lead, and we’ll handle the rest.
